Macianna - Handcrafted Jewelry, Made with Intention.

Macianna creates handcrafted jewelry in small runs, using fine natural gemstones and materials. RhinoGraph shaped its entire identity, from the mark and signature pattern to packaging, retail and an e-commerce website that lets every piece shine.

About the project

Macianna creates timeless handcrafted jewelry in limited runs.
RhinoGraph built the brand from the ground up and brought it to life online, in print and in store.

In the client’s words

[Client quote]

Rieko Kester, CEO & Founder of Bluem

[Client name]

Macianna

The outcome

A Jewelry Brand,
Ready to Shine.

The new identity gives Macianna a distinctive presence, a seamless online store and one consistent experience from screen to showroom.

A Distinctive Identity

A refined mark and signature pattern make Macianna instantly recognizable across every touchpoint.

A Premium Unboxing

Packaging and print turn every purchase into a moment worth keeping.

Effortless Online Shopping

The e-commerce website guides visitors from discovery to checkout with clarity and ease.

Built to Grow

A flexible brand system supports new collections, campaigns and channels as the business grows.