Bluem brings payments, identity verification and compliance solutions together. RhinoGraph created a unified brand and digital experience that makes its complex product ecosystem easier to understand, trust and explore.
About the project
Bluem provides fintech solutions across payments, identity and compliance.
RhinoGraph created a unified brand system, clarifying its portfolio and supporting growth.
In the client’s words
The RhinoGraph design process is well structured, fast, and most important of good quality. They proved to be able to creep into our skin and understand our business.
Rieko Kester
CEO & Founder, Bluem
The outcome
The new system gives Bluem a clearer market presence, a more intuitive customer journey and consistent tools for communicating, selling and growing across channels.
One distinctive visual language creates a consistent, recognizable experience across every product, channel and customer touchpoint.
Payment, identity and compliance solutions are organized into a structure customers can easily understand and explore.
The redesigned website simplifies complex information and guides buyers toward relevant solutions and sales enquiries.
Flexible brand and communication tools help Bluem launch new offers while maintaining consistency as the business grows.
More selected work
